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Vinyl is now the number-one siding material available. And for good reason: Nothing beats vinyl siding, accessories and trim for sheer endurance. Unlike many other siding materials, vinyl is impervious to rain, cold, salt and snow. And vinyl won't rot, peel, dent or show scratches, nor will it ever need painting. A simple soap-and-water rinse once a year is all that's required to remove dirt and maintain the look of freshly painted wood. Furthermore, vinyl provides enduring beauty and design flexibility. Using a variety of siding and soffit styles, colors, accessories and trim, you can update a ranch, add character to a colonial or even recreate a Victorian. Moreover, you can select siding that will be consistent with your home's design and fit into the environment and neighboring homes. CertainTeed vinyl siding makes it easy for builders and homeowners to create homes of distinction. The CertainTeed Siding Collection, including premium Cedar Impressions, Monogram, MainStreet and Hamilton Park offer the industry the widest colour palette, and a Good, Better, Best selection to match every customer's taste and budget. With virtually no maintenance, it's better than wood. Thumbs Up from Builders A national study conducted by Professional Builder magazine cites the strength of CertainTeed. CertainTeed vinyl siding emerged as the number one preferred brand by nearly 22% of respondents. CertainTeed emerged a leader in brand use as well. Some 40 % of respondents said they are currently using or have used the brand. "CertainTeed vinyl siding products give a home the look of true wood craftsmanship ...which we call vinyl carpentry," says Barbara Dennis, director of Marketing for the CertainTeed Vinyl Siding Division. "With the widest colour selection in the industry, a variety of profiles and finishes, plus an ever-expanding collection of decorative trim and accessories, Certain Teed provides builders the products to create unique looks for their homes," she says. Beauty There's advanced technology to CertainTeed vinyl siding. Exclusive Permatek colour silence and Centrex technology ensure long-term weather ability of darker hues, while SpectraGrain MFV results in the unique appearance of semi-transparent wood staining. Best of all, CertainTeed vinyl siding has the beauty of wood without all the time-consuming and costly maintenance! Durability CertainTeed siding can take nearly anything nature can dish out. Proprietary RigidForm technology was the first design in the industry to significantly outperform ordinary siding under high wind conditions. It is based on a rolled-over nailing hem design that creates a reinforcing spine. Monogram RigidForm 180 has been tested to withstand wind load pressures up to 180 mph; MainStreet RigidForm 160 is tested up to 160 mph; and Hamilton Park RigidForm 135 is tested up to 135 mph. This range of products gives builders cost-effective products to meet demanding environments and regulations throughout the country. Style Get creative with Monogram or Cedar Impressions... cover the entire home, or mix and match for decorative accents. Monogram's exceptional variety of colours; from solid to semi-transparent stains, including darker colours, make for endless design possibilities. Molded from real cedar clapboards, Monogram offers incredible realism. When a cedar shingle look is in order, CertainTeed captures it, with the revolutionary Cedar Impressions. Made from the molds cast from real cedar shingle, it is available in Half-Rounds or a straight edge Perfection style, in a wide range of colours. Top it off with soffit and trim products and accessories of your choice and homes come alive with real curb appeal! No wonder builders prefer CertainTeed vinyl siding. "CertainTeed's reputation and brand recognition, through nearly a century in the industry, are unsurpassed. When you offer CertainTeed siding, your customers will know there's quality throughout the home. And, with our Building Solutions program, using CertainTeed roofing, windows, insulation, as well other products, builders get the total performance and lasting beauty," says CertainTeed's Barbara Dennis.     Overall Ratings from the August '97 Issue of Consumer Reports Factory Direct 954 Evergreen Lane, Meadow Vista, CA 95722 530.878-6700 Fax 530.878-6704 1.800.649.7499 sales@vinyl-aluminum.com C.L. # 625006